When I first published my Shopify app, it was focused on one thing: helping merchants send SMS messages to their customers and link products directly inside those messages. It worked well for that use case, but like many founders, I eventually ran into a problem that pushed me in a new direction.

I also run a dropshipping store.

And once I started managing my own store seriously, I experienced firsthand a pain point I had underestimated for years: product optimization at scale.

The Dropshipping Reality: Many Products, Little Time

If you run a dropshipping store, you already know the pattern:

• You add a large number of products quickly
• Titles are often generic or supplier-written
• Descriptions are inconsistent or incomplete
• Alt text, categories, and SEO details are usually ignored

Individually, these things seem minor. Collectively, they destroy discoverability.

I had traffic coming in from paid ads, but organically my store was almost invisible. Over a 30-day period, I recorded just 2 organic sessions. That was the wake-up call.

Why I Added Product Optimization to My App

I decided to extend my existing app with a new feature: product optimization.

The idea was simple but strict:

• Sync all store products into the app’s database
• Track how complete each product is based on Shopify best practices
• Evaluate SEO quality using Google Search–aligned standards
• Allow merchants to optimize products only when they choose
• Show all proposed changes as a draft before anything goes live

No automatic overwrites. No blind updates.

If AI was going to change product content, the merchant had to review and approve every change.

Using My Own App on My Own Store

To test whether this actually worked, I forced myself to use the app on my own dropshipping store.

I optimized:

• Product titles
• Descriptions
• Categories
• Image alt text

I did not change my paid ads.
I did not add backlinks.
I did not publish blog content.

The only variable was product page optimization.

The Results After 30 Days

I compared two 30-day periods:

• Before optimization: 2 organic/unknown sessions
• After optimization: 105 organic/unknown sessions

That is a 5,150% increase in organic traffic.

Now, it’s important to be transparent:

• 105 sessions over 30 days is still small in absolute terms
• There were no organic conversions yet
• This is early-stage data, not a miracle claim

But the direction was undeniable.

Products that previously had no visibility were now being indexed, surfaced, and clicked.

Why I Still Consider This a Win

Organic traffic does not usually jump overnight — especially for dropshipping stores with no content strategy.

Seeing this level of movement purely from:

• Better product titles
• Cleaner descriptions
• Proper alt text
• Correct categorization

…was enough to convince me the problem was real and worth solving.

SEO is not just blogs and backlinks.
Products themselves matter.

Offering This to Other Merchants

To validate this further, I decided to offer the product optimization feature to five other Shopify merchants who are struggling with organic visibility.

No long-term commitment.
No forced upgrades.
Just real stores, real data, and honest results.

Sign up for waiting list here: https://tally.so/r/EkdXkr

The goal is simple:
see if this works beyond my own use case.

Final Thoughts

This experience reinforced something important for me as a founder:

The best features often come from using your own product long enough to feel its weaknesses.

If you are a Shopify merchant drowning in products but seeing no organic traffic, optimization might be the lowest-effort leverage you have.

And if you are a builder — use your own tools. They will teach you faster than any roadmap ever will.